Competebuss

Can fish and meat textures and tastes be found in a vegetable? Chinese Black Fungus is renowned for these qualities, its vital nutrients and its valuable contributions, as a dietary supplement, to overall fitness and health. Usually obtained in dried packaged form, it requires washing before use.

As a Health Supplement

Enriching blood and preventing iron deficiency anemia, Western medical science has found Black Fungus very effective in blood viscosity modulation as it inhibits platelet aggregation thus lowering blood-viscosity levels. In Traditional Chinese Medicine (TCM) its applications include anaemia, uterine bleeding, hemorrhoids, high blood pressure and coronary heart disease. It also figures significantly in cancer prevention and relief.

A very common and inexpensive ingredient in Chinese cuisine, it also has been recognised within TCM as a medicinal food for thousands of years. Black Fungus, rich in nutrients such as iron, protein, fat, vitamins and polysaccharides, also contains vital trace elements like potassium, selenium and manganese essential to the body’s long-term health.

Black Fungus’ bittersweet taste is not particularly strong, its texture is decidedly meat-like however. Its’ presence in dishes serves rather to enhance the flavours of the main ingredients.

As a Diet Aid

Black Fungus is a potent ally in the fight against obesity. Whilst very low-calorie, its meat-like texture (and taste) when boiled make it particularly appetite satisfying. It is frequently added to other dishes to ‘enrich’ them, to bulk these up for dieting/ slimming purposes as well as for its valuable nutritional contents.

Definitely not ‘fast-food’ it needs extensive soaking and cleaning before use. Available from most Chinese supermarkets, Black Fungus is sometimes stocked by inner-city branches of Tesco.

‘Fat Busters’ to Enjoy Alongside It

Keen dieters can wash down their Black Fungus with other proven Chinese slimming, weight-loss and nutrition aids like Green Tea (Lu Cha) and Bojenmi Tea.

Green tea stimulates the heart, aids digestion and provides a general ‘wake up’ call. Encouraging fat metabolization and popular for dieting and slimming, general bodily detoxification is also encouraged by Green Tea drinking.

Anaemia sufferers (and women during their menstrual period) should avoid Green Tea as it inhibits iron-assimilation somewhat. These should switch to Bojenmi Tea (see below) and/ or consume Black Fungus to remedy iron deficiencies.

Bojenmi Cha, also known as “good health, nice appearance flesh-reducing tea” also encourages slimming and weight loss. A blend of 12 medicinal herbs based upon an ancient Ming Dynasty remedy, this pleasant tasting tea aids digestion, lowers cholesterol levels and has a mild laxative effect.

Overall

Both teas help flush out fatty deposits from internal systems. Inexpensive Green Tea’s fat removal effect’s are such that Chinese restaurants use left-overs to clean grease from tables at closing time.

Black Fungus, Green Tea and Bojenmi Tea all have internal cleansing, detoxifying and longevity-inducing effects encouraging their inclusion in anti-aging and health and fitness dietary regimes. All three can be found in most Chinese Supermarkets

 

Not unlike other businesses, hotels have been forced to step up their game as people travel less and, when they travel, their budget is smaller in a still lagging economy. While the goal is always full occupancy and high occupancy rates, all hotels have unoccupied rooms that need to be filled. Hoteliers realize that their hotel are each one among many and that consumers have a variety of hotel options to choose from. Hotels realize that part and parcel of maintaining their occupancy rates is offering the right amenities at a competitive rate in order to attract new guests and retain returning ones. In the lodging industry, hotels must be ahead of current trends in order to better their occupancy rates which means being mindful of hotel supplies guests prefer as the mind their budgets.

Hoteliers start with the premise that most hotels offer the same basic hotel supplies and amenities such as complimentary toiletries, durable ice buckets and functional hangers. They offer the basics in an effort to make a guest’s stay comfortable by offering the conveniences of home. While the definition of “basic” hotel supplies will vary depending on the hotel class, most hotels provide drinking glasses, either plastic, an ice bucket of either shatter proof plastic or faux leather and an iron with ironing board. Hotels compete with one another for business. The amenities they offer are part of that competition which is why guests find many hotels in the same general area and price range with the similar amenities and hotel supplies.

Depending upon the sophistication of the hotel itself, guests may define ‘basic’ differently. Absorbent towels, bed linens with higher thread counts, bowed shower rods, and heavy duty wooden luggage racks become basic, expected hotel supplies in mid-grade hotels. Because they’re constantly competing for guests in order to maintain their occupancy rates, hotels are constantly striving to best their competition. This is truer the more sophisticated the hotel as they know consumers have a wide variety of options and the standards such as drinking glasses and coffee service are no longer enough. Instead, hotels must study what the new basic is and add it to their repertoire of hotel supplies and amenities in order to impact their occupancy rates.

5 Star hotels and resorts are on a unique plane in every way from the level of guest services they offer to the list of available conveniences and amenities offered to attract guests and increase occupancy rates. Microfiber bathrobes and slippers, monogrammed glass tumblers, video game systems and fog free shaving mirrors are among the high quality hotel supplies offered to guests at resorts and luxury hotels. They hope, and the numbers tell them, that by offering amenities that are above and beyond the basic hotel supplies provided by their competition they’ll not only attract and retain wealthier guests but increase their occupancy rates as well.

It’s a given that hotels, regardless of their rating and price point, want to please their guests by offering the best possible hotel supplies and amenities. However, when hotels are reviewing the amenities they may offer guests, deciding which specific hotel supplies they’ll offer will depend in part on their budget and what prior hotel guests have indicated they’d like to see or be likely to use. Hotel supplies are an intrinsic part of the hotel experience and their impact cannot, and should not, be under estimated as they can affect occupancy rates. All else being equal, the right hotel supplies can make or break a guest’s experience.

Nearly everyone enjoys the different types of entertainment, and some people enjoy even more being entertainers. They want to become actors, comedians, dancers, singers. We used to go inside theatres after a hard day’s work to relax and see our favorite plays. But only in the last hundred years have we been able to record sound and pictures and to broadcast them through air. These improvements have brought fun and entertainment to every corner of the world and into most of our homes.

Technology has indeed made it possible for us to see entertainment in a new light. For one, technology has made it also possible for us to store our memories. Actors and singers long dead seem to come to life again every time their films or records are played. We can store a seemingly countless number of these records and films in CDs, hard drives and other storing devices like our computer. This makes it possible for us to entertain ourselves almost anywhere- at home, at the office, at the park, the bus; as long as we bring our devices with us. One can actually live without TV these days as long as one has a computer device and internet connection.

The world of entertainment has grown tremendously, and it can teach us as well as entertain us. Today, broadcasting is the most important form of popular entertainment. But now it is challenged by still newer inventions. Video playback and recording equipments make it possible for home viewers to buy or record their favorite shows. Many classic movies are already available for home viewing. This new equipment may encourage many viewers to spend fewer hours watching network offerings of situation comedies and action dramas. And now, we can record, transfer, and produce our own videos using cellular phones.

At the same time, the internet has revolutionized viewing habits in another way. The internet provides information on a lot of sources for movies, music, and other forms of entertainment. With internet connection, people can bring programs directly into their computer by doing downloads and many of these downloads are offered for free. Not only does it provide entertainment but we can even do some transactions like when you want to buy stun guns online.

The internet offer entertainment on almost all particular interests- music, news, and special information such as stock markets, weather, and social networking. These sources are made available to us faster than ever, as fast as the stun gun effects.  We can update on news even before they get broadcasted on TV through the different websites on the internet.

Never in recorded history have Entertainment and arts been so important in the lives of so many people. Modern inventions such as the internet have put nearly every person within reach of music and drama all day, every day, at home, and away from home. The internet has also made it possible for people not just become viewers but also the performers themselves as they are able to upload their own videos on different sites. The future of entertainment and arts is taking shape through technology and the people themselves.

 

As you go about your quest to live a healthier lifestyle, it is not only essential you consider the foods you are putting into your body, but also the beverages you are taking in as well. The fact of the matter is even slight dehydration can have a profound influence on how you feel and function on a daily basis.

Learning to recognize these signs before they get too serious may just help you prevent unwanted issues before they start. Most people know thirst as the main sign, but there is more to be on the lookout for.

Below are four key signs of dehydration not so recognizable that you will want to keep your eyes open to…

1. Headaches. You know the pounding throbbing headache you sometimes have? Perhaps the problem could be attributed to dehydration. Most people are fast to write their headache off as just a normal occurrence, but it may not be. If you are chronically dehydrated, you may be experiencing headaches far more frequently than someone who isn’t.

Take in a glass or two of water and see if that doesn’t give you relief.

2. Sleepiness. Chalking your mid-day sleepiness off to only getting seven hours of sleep the previous night instead of your usual eight? Sleepiness can also be a sign of dehydration. Ideally, you will want to start your day off with a large glass of cold water and then keep the water coming in beyond that point.

By doing so, you can ensure you are putting your best foot forward regarding combating drowsiness during the day.

3. Muscle Cramps. Feeling those muscle cramp more often? Or perhaps you are getting those annoying muscle twitches as of late. Both can be attributed to lack of sleep. When you are not well hydrated, your muscle cells are not functioning normally, and you may be more prone to experiencing irregularities with contractions.

Muscle contractions are especially common during exercise, so if you have to take a stop during your run because of a bad leg cramp, it may be time to drink up.

4. Lightheadedness. The last sign you could be suffering from dehydration is feeling lightheaded. Lightheadedness comes on because your blood pressure is low, which is also a sign of not enough fluids entering into your body.

When dehydration occurs, less total blood volume will be circulating throughout your system, which then causes overall blood pressure levels to lower.

Take in a glass of water, and that should fix things almost immediately.

There you have a few of the not-so-obvious signs you may be suffering from dehydration. Are any of these impacting you?

 

In its most general meaning, physical fitness is a general state of good physical health. Obtaining and maintaining physical fitness is a result of physical activity, proper diet and nutrition and of course proper rest for physical recovery. In its simplest terms, physical fitness is to the human body what fine-tuning is to an engine. It enables people to perform up to their potential. Regardless of age, fitness can be described as a condition that helps individuals look, feel and do their best. Thus, physical fitness trainers, describe it as the ability to perform daily tasks vigorously and alertly, with left over energy to enjoy leisure-time activities and meet emergency demands. Specifically true for senior citizens, physical fitness is the ability to endure, bear up, withstand stress and carry on in circumstances where an unfit person could not continue.

In order for one to be considered physically fit, the heart, lungs, and muscles have to perform at a certain level for the individual to continue feeling capable of performing an activity. At the same time, since what humans do with their bodies directly affects the state of mind, fitness influences to some degree qualities such as mental alertness and emotional expression.

Physical fitness is often divided into the following categories in order for people to be able examine its components or parts. Particularly, physical fitness is judged by:

1. Cardiovascular endurance: This is the ability of the body to deliver oxygen and nutrients to tissues and to remove wastes over sustained periods of time.

2. Muscular strength & endurance: Strength deals with the ability of the muscle to exert force for a brief time period, while endurance is the ability of a muscle, or group of muscles, to sustain repeated contractions or to continue to apply force against an inert object.

3. Flexibility: This denotes the ability to move joints and use muscles through their full range of motion.

4. Body composition: Considered as one of the components of fitness, composition refers to the body in terms of lean mass (muscle, bone, vital tissue, and organs) and fat mass. Actually, the optimal ratio of fat to lean mass is an indication of fitness. Performing the right set of exercises can help people get rid off body fat and increase or maintain muscle mass.

Music is passion

Music is energy

Music is joy

Music is creativity

Music is eternal

Music is love

Music is soul

Music is life

Music is one of the greatest creations of human kind in the course of history. It is creativity in a pure and undiluted form and format. Music plays a vital role in our daily life. It is a way of expressing our feelings and emotions. Music is a way to escape life, which gives us relief in pain and helps us to reduce the stress of the daily routine. It helps us to calm down, an even excites us in the moment of joy. Moreover, it enriches the mind and gives us self confidence.

Music surrounds our lives at different moments of lives, whether we hear it on the radio, on television, from our car and home stereos. Different kinds of music are appropriate for different occasions. We come across it in the mellifluous tunes of a classical concert or in the devotional strains of a bhajan, the wedding band, or the reaper in the fields breaking into song to express the joys of life. Even warbling in the bathroom gives us a happy start to the day. Music has a very powerful therapeutic effect on the human psyche. It has always been part of our association with specific emotions, and those emotions themselves have given rise to great music.

The origins of Indian music can be traced back to the chanting of the Sama Veda nearly 4,000 years ago. The primacy of the voice, and the association of musical sound with prayer, were thus established early in the history of Indian music. Today, music is available for us in different forms and the choice for music varies from person to person just as the reading choices vary from one another. There is folk music, classical music, devotional music, instrumental, jazz, rock music, pop music, hindi movie songs and many more.

In the modern world, Music has gained an honourable designation of ‘HEALING WITHOUT MEDICINE’. Doctors feel that music therapy has been helping them in treating many people with problems like dementia, dyslexia depression and trauma.” Many children with learning disability and poor co-ordination have been able to learn, and respond to set pieces of music. Many people with genetic disability have found a new light in the form of music.

Dance critic Ashish Khokar cites an experiment as proof: “Music is produced from sound, and sound affects our sense perception in many ways. Even fish in an aquarium were once made to listen to different kinds of music and it was found that their movements corresponded with the beat of the music. Mind you, fish do not hear, they only felt the vibrations of the sound through water. So you can imagine what a profound effect sound and music might have on the human mind.”

Anand Avinash, founder of the Neuro Linguistic Consciousness workshop who has researched music therapy says,”the mystics and saints from ancient to modern times have shown how music can kindle the higher centers of the mind and enhance quality of life.” Mantras, or chants used in the West, repeated monotonously, help the mind to achieve a sense of balance. A combination of the sounds in Sanskrit mantras produce certain positive vibrations and elevate the mind to a higher lever of consciousness.

We all know that meditation cleanses the system of its negative energies and vibrations. And music is a powerful aid to meditation. In many meditation workshops, music is used to make people more aware of their moods and feelings. People are made to lie down and empty their minds and then listen to the music which is systematically changed so that they can fit through different emotions and state of consciousness.

Many people also believe that any music you respond to positively will work for you, regardless of its content. Thus, even pop music might work wonders for you.

Music affects all of us in some way or the other. It also is the most common interest of many people. People who love music, listen to it while traveling, reading, meditation, walking, some even have soft music while working in their busy routine. It helps them to relax and escape from the stress of our day-to-day lives. It can transport us to another time or place and it is a great feeling of seeing or doing or experiencing something different. People have special music corner for themselves and some people give importance to listening in silence and some people love to read with light music and even some people love listening to music before sleeping. Many people love listening to music in bathroom because they feel it is one of the few rooms in the home where privacy is routinely respected. Some people also love to sing in the bathroom and are called ‘bathroom singers’. Music has now become a part of our life as it serves different purposes for each one of us.

  • It serves as an entertainment tool. For instance, in an occasion or event, music plays a vital role that makes the event to be lively for the people. Similarly, it creates cordial relationship among the people.
  • Moreover, it serves as a tool for corrective measure. Music tell the people on the habit that is uncultured so that such behavior can be for better. Furthermore, it is an agent that is used to educate people. Music can easily convey message to the friends and enemies.
  • It serves as tool for settling dispute between two or more people. It often helps to put an end to disagreements after listening to related meaningful songs. Music is played for the group to show harmony among them.
  • Music also serves as a source of income to human life. It is a profession of particular classes of people like lyricist, playback singers, music directors, musicians, musical instrument players, djs etc.
  • Lastly, music serves as a message or symbol that indicates the occurrence that is going on in a particular place or event. For instance, If bad occurrence happen in a particular place the type of music played their will show the audience or listens what happened in that event. The type of music played will justify to the listeners what actually going on there.

The KWP2000 protocol has become a de facto standard in automotive diagnostic applications. It is standardized as ISO 14230-3. KWP2000 describes the implementation of various diagnostic services you can accethrough the protocol. You can run KWP2000 on several transport layers such as K-line (serial) or CAN.

Transport Protocol

As KWP2000 uses messages of variable byte lengths, a transport protocol is necessary on layers with only a well defined (short) message length, such as CAN. The transport protocol splits a long KWP2000 message into pieces that can be transferred over the network and reassembles those pieces to recover the original message.

KWP2000 runs on CAN on various transport protocols such as ISO TP (ISO 15765-2), TP 1.6, TP 2. 0 (Volkswagen), and SAE J1939-21. For KWP2000, the Automotive Diagnostic Command Set supports only the ISO TP (standardized in ISO 15765-2) and manufacturer-specific VW TP 2.0 transport protocols.

Diagnostic Services

The diagnostic services available in KWP2000 are grouped in functional units and identified by a one-byte code (ServiceId). The standard does not define all codes; for some codes, the standard refers to other SAE or ISO standards, and some are reserved for manufacturer-specific extensions. The Automotive Diagnostic Command Set supports the following services:

• Diagnostic Management

• Data Transmission

• Stored Data Transmission (Diagnostic Trouble Codes)

• Input/Output Control

• Remote Activation of Routine

Upload/Download and Extended services are not part of the Automotive Diagnostic Command Set.

Diagnostic Service Format

Diagnostic services have a common message format. Each service defines a Request Message, Positive Response Message, and Negative Response Message. The Request Message has the ServiceId as first byte, plus additional service-defined parameters. The Positive Response Message has an echo of the ServiceId with bit 6 set as first byte, plus the service-defined response parameters.

The Negative Response Message is usually a three-byte message: it has the Negative Response ServiceId as first byte, an echo of the original ServiceId as second byte, and a ResponseCode as third byte. The only exception to this format is the negative response to an EscapeCode service; here, the third byte is an echo of the user-defined service code, and the fourth byte is the ResponseCode. The KWP2000 standard partly defines the ResponseCodes, but there is room left for manufacturer-specific extensions. For some of the ResponseCodes, KWP2000 defines an error handling procedure. Because both positive and negative responses have an echo of the requested service, you can always assign the responses to their corresponding request.

Connect/Disconnect

KWP2000 expects a diagnostic session to be started with StartDiagnosticSession and terminated with StopDiagnosticSession. However, StartDiagnosticSession has a DiagnosticMode parameter that determines the diagnostic session type. Depending on this type, the ECU may or may not support other diagnostic services, or operate in a restricted mode where not all ECU functions are available. The DiagnosticMode parameter values are manufacturer specific and not defined in the standard. For a diagnostic session to remain active, it must execute the TesterPresent service periodically if no other service is executed. If the TesterPresent service is missing for a certain period of time, the diagnostic session is terminated, and the ECU returns to normal operation mode.

GetSeed/Unlock

A GetSeed/Unlock mechanism may protect some diagnostic services. However, the applicable services are left to the manufacturer and not defined by the standard.You can execute the GetSeed/Unlock mechanism through the SecurityAccess service. This defines several levels of security, but the manufacturer assigns these levels to certain services.

Read/Write Memory

Use the Read/WriteMemoryByAddress services to upload/download data to certain memory addresses on an ECU. The address is a three-byte quantity in KWP2000 and a five-byte quantity (four-byte address and one-byte extension) in the calibration protocols. The Upload/Download functional unit services are highly manufacturer specific and not well defined in the standard, so they are not a good way to provide a general upload/download mechanism.

Measurements

Use the ReadDataByLocal/CommonIdentifier services to access ECU data in a way similar to a DAQ list. A Local/CommonIdentifier describes a list of ECU quantities that are then transferred from the ECU to the tester. The transfer can be either single value or periodic, with a slow, medium, or fast transfer rate. The transfer rates are manufacturer specific; you can use the SetDataRates service to set them, but this setting is manufacturer specific. The Automotive Diagnostic Command Set supports single-point measurements.

Diagnostic Trouble Codes

A major diagnostic feature is the readout of Diagnostic Trouble Codes (DTCs). KWP2000 defines several services that access DTCs based on their group or status.

Input/Output Control

KWP2000 defines services to modify internal or external ECU signals. One example is redirecting ECU sensor inputs to stimulated signals. The control parameters of these commands are manufacturer specific and not defined in the standard.

Remote Activation of a Routine

These services are similar to the ActionService and DiagService functions of CCP. You can invoke an ECU internal routine identified by a Local/CommonIdentifier or a memory address. Contrary to the CCP case, execution of this routine can be asynchronous; that is, there are separate Start, Stop, and RequestResult services. The control parameters of these commands are manufacturer specific and not defined in the standard.

External References

For more information about the KWP2000 Standard, refer to the ISO 14230-3 standard.

Over the past 15 years or so, we have been told that a healthy lifestyle is important. Scientists recommend we should be accumulating on average 60 minutes of exercises a day in order to maintain healthy levels. What exactly does that number mean? Over the course of a regular day, we should be doing some sort of physical activity that adds up to approximately 60 minutes. Whether it is in the gym on the treadmill or just in the garden for the afternoon, adding physical activity is vital.

First we need to know what actually constitutes exercise. The term Healthy activity can be broken down in to three categories; Cardiovascular, Resistance, and Flexibility.

Cardiovascular training

It is recommended to do cardio 2 or 3 times a week. Depending on your fitness level., cardio can consist of a nice walk with your dog, or a vigorous run on the treadmill. Ideally you are trying to increase your cardio capacity. which has many health benefits.

Resistance Training

Part of living an active lifestyle is by doing some sort of resistance training at least 2 times a week. That doesn’t mean you have to go to the gym and lift weights, you can easily do it at home by doing movements as simple as pushup and sit-ups, or by using something like resistance bands. Resistance training is just as important as cardiovascular activity and adds to your overall physical health.

Flexibility (stretching)

After you exercise, it is recommended you stretch for roughly 10 minutes, holding each stretch for 15-30 seconds. Stretching is crucial to maintain flexibility and reduce the chance of injury from exercise.

Benefits of Exercise

So now we know that working out is important, but what are the actually benefits of living an active lifestyle? Below are just 5 of the countless benefits of being active.

Reduces the Risk of Dying Prematurely – Those living a healthy active lifestyle live longer compared those who are more sedentary.

Lowers the risk of developing diabetes – Exercise keeps body fat in control and helps regulate sugar levels

Increase muscular strength – Having an increase in strength helps make daily activities less difficult.

Helps reduce the risk of heart disease – Regular exercise strengthens the heart, respiratory system, and lungs which aids to reduce the risk of heart disease.

Decreases Body Fat – Exercise along with a balanced diet will reduce body fat significantly.

As you can see there are many excellent benefits of living an active lifestyle. By adding a small amount of cardio, resistance training and some stretching to your daily routine, the overall benefits are almost endless. Essentially being healthy is about adding balance to your life. You don’t have to be a Lance Armstrong, or a Venus Williams to be considered active, you just have to add some extra activities to you routine.

 

Today seniors can’t afford not to get moving! With all the hype around nutrition and exercise the aging population is well aware of the benefit of an active lifestyle.

Most seniors of the 55 plus group are keen to reap the rewards of healthy aging through a variety of activities. They are not newcomers to the gym so to speak. Most have kept active with some form of physical activity throughout their lives, whether it is hardcore workouts in the gym or a congenial round of golf on a summer’s afternoon. Women of this age group have also managed years of multi-tasking, most having juggled full time careers, while raising families and still found time to fit in some form of exercise. These women became well acquainted with aerobics, step classes, strength training and power walking. Also, stress relievers such as yoga and pilates were embraced to combat tension and fatigue. In many cases these activities were their salvation of an overly busy lifestyle.

It is only natural then, that these baby boomers are looking to continue their active lifestyle into retirement. Quite possibly, with the time constraints lifted at this stage in life, it leaves them to focus more sharply on their health and wellness.

A huge opportunity exists for gyms and programming facilities to cater to this senior market. The number of seniors is set to skyrocket in the next five to ten years and if gym operators are to jump ahead of this curve, they should set their marketing sights on appealing to and attracting this demographic.

How to go about this? What are seniors looking for when it comes to staying fit? Firstly it is important to see a visual image that they can relate to. Marketing success is all about seeing yourself in the picture, being that person who is strong, fit and beaming with energy. If a beautiful twenty something image is smiling back, then age becomes a handicap in the mind of the senior, derailing their good intentions, making them feel like they can’t compete. The perfect image that will empower the market they are trying to impress is an attractive fit senior pursuing the exercise of his or her choice. An ad such as this will pop with the 55 plus market, creating a role model with whom they can immediately identify and connect. Seniors like everyone else need to be able to put themselves into that ad campaign and honestly believe that it could be them looking out. This puts the wheels in motion for a positive mindset and a “can-do” attitude.

Seniors are only as old as they feel. Once again we come back to the mind-set, which is a very powerful tool. Boomers today are constantly fighting the aging stereotype that has depicted seniors in the past. Seniors in their sixties often look, act and feel ten to fifteen years younger than their actual age. Advertising should play up to this pretense which promotes this healthy reversal known as “turning back the clock”.

Another means of promoting fitness is to educate the senior who wants to get moving and who wants information as to how this will benefit them and enhance their life. They need to know the positives, what they can expect, and can look forward to as a result of embarking on the fitness journey that the marketer proposes. The campaign needs to encompass every aspect of their life, proving that properly presented, seniors will understand that an opportunity to change is being offered which will impact and alter their lifestyle. It’s within their reach, all that remains to be done, is to get out there, set realistic goals with realistic time frames and make it happen.

This brings us to another point. Marketers should focus on the enhancement of senior life overall, as a result of engaging in exercise and activities, rather than the promise that, if you join up you will achieve this enviable body or snag that hot date. The quality of life and the heightened enjoyment of everyday activities which seniors can have as a result of exercise need to be highlighted.

Marketing programs should also contain testimonials and feedback from actual seniors delighted with their progress and accomplishments, similar to that of “before and after stories of weight loss”. Seniors want to hear how it has enhanced and changed other people, who are just like themselves. They want to hear the successes, for example, how exercise lowered blood pressure, how strength training enabled other seniors to do more, how medication was reduced, how endurance was stretched. It all gives the feeling that anything is possible, if they can do it, then I can as well. It sends a message and an incentive to become a joiner.

Seniors often prefer to sample a program on a trial basis to see if it’s going to be the right fit for them. Offering special programs geared to this group is smart when limiting them to one or two classes. Fitness activities can be offered at many different types of senior living facilities. Places such as retirement communities and nursing homes already recognize the need and benefits of fitness and nutritional programs. Approaching these senior residences is an effective strategy of marketing to large groups of seniors. There are also many senior assisted living residences that do not have organized fitness classes or programs in place yet, but they will soon. Visit these places and offer a free class or program, if these programs are successful you will know that this appeals to seniors and if the need is strong enough to continue. This will help to target the senior market, zeroing in on what works and what doesn’t.

Marketers of fitness need to alter their sales approach to seniors. This age group is not impulsive and will appreciate a thorough, softer sell approach. Seniors need and want information and prefer patience. This in turn builds trust, instilling confidence in the senior contemplating buying a membership. It basically reaffirms that they are doing the right thing in taking this first step to join.

Seniors as consumers hold certain expectations that need to be met for fulfillment. As part of the packaging of the programming, seniors also need and crave socialization and to be part of the group. They need leadership, to have an instructor to safely guide them through the program, with an eye to protecting them from injury and awareness of ailments like arthritis and osteoporosis in the participants. They look for convenience, with minimal stairs and easy entry, or even better brought to their home. Lastly they want value and attention, to feel like they are progressing and that their state of well being is something that is noted.

As with any market, the sales approach needs to be geared to their age defined needs and preferences. In the year 2010 and in the coming years the greying of the boomers market will keep growing by leaps and bounds. There will be an even greater emphasis on slowing the effects of aging and possibly the reversal through movement and exercise. This, the marketers realize is what it’s all about at any age. Seniors, like everyone else, want to maintain a high quality of life and that definitely includes exercise to make it happen.

It’s all over the magazines, frequently featured on television, and even some newspapers are in on the game. Advice on what to wear and what not to wear. The people we surround ourselves with tend to be all too happy to share their thoughts on our outfits. It’s hard to avoid, because the message is everywhere, and if we don’t follow the trend, we’re told we’ve “let ourselves go”.

But does it really matter? After all, the main purpose of clothing is to keep us warm and safe from the environment that surrounds us. Clothes are meant to be functional. Without fur or feathers to keep us comfortable, we rely on different materials to do the job for us. It certainly is nice when clothes look attractive, but no matter how appealing something is, if it doesn’t feel pleasant against the skin and if it is a pain to wear, why should we subject ourselves to it simply because it’s fashion?

One fashion statement has divided women’s opinions for decades – the high heeled shoe. Some women wear them because it’s generally thought that they make legs look good. Some wear them because they make you look taller. Some actually find them comfortable to wear, whilst others can’t manage to walk more than a few steps in them without twisting an ankle. They can cause foot problems, leg and back pain, all in the name of fashion. Is it worth it?

The answer is not as straightforward as it seems. Generally speaking, the older we get, the less we care about what’s in and what’s out. We’ve decided on what we like to wear and what we feel comfortable in, so when we go on a shopping spree, we’re likely to get more of the same or similar. We may get the occasional “fancy” item for special occasions, but if we like our jeans and trainers, that’s what we will return to on a day to day basis.

Like any industry, fashion is about money. The constant change in trends that makes people change the content of their wardrobes throughout the year is designed to keep us spending our cash. If fashion magazines told us that the latest must-have is, in fact, the same must-have as last year, and the year before that, people would only replace that item if it were damaged or if it didn’t fit anymore. To keep customers on their toes, and to keep people in the industry in work, fashion must keep evolving.

That doesn’t mean that we have to follow along. Not unless we want to. There’s no point in purchasing clothes just because they’re trendy if we cannot afford or long to do so. Yes, pretty clothes can help when we want to attract a partner, but unless that partner is part of the fashion industry or someone who follows the latest trends to the dot, they’re unlikely to care all that much.

My advice is to go for what you like, regardless of what the media tell you to wear. If you want to look good, just about anything will work if it’s suitable for your body type and skintone. If you like to dress to impress, go for it. If you like your high heels, go for it (though I wouldn’t wear them all the time – give your feet the break they deserve). If you like your clothes made for comfort, feel free. Don’t let anyone tell you you’ve let yourself go just because you like your hooded tops. They don’t have to wear them.

Everyone should be free to dress how they like. If you like what you wear, it helps you feel confident, and that’s far more attractive than the latest designer dress.